Why an Ethical SEO Company Won’t Guarantee Results

Ethical SEO Company

Want to know the best way to tell if you’re taking to a salesman or an ethical seo company? A salesman will guarantee that they’ll make your site #1 for every search term that you want to rank. They’ll tell you that no keyword is to difficult to rank quickly. An ethical seo specialist will tell you that they’ll work hard to get your website to the first page of Google, but that they can’t guarantee you’ll be number one. Here are a few reasons why.

SEO Is Important, but We Don’t Own Google

SEO is done within Google, but the seo firm you’re working with doesn’t own Google. It’s not like it’s their program and they can just insert your site into any position on Google that you want. A good seo agency knows what Google wants to see and will do the necessary work to keep your site in line with those parameters. At the end of the day, it’s Google’s court and we’re playing on it.

Google Is Ever Changing and Doesn’t Send Out a Notice

Have you ever seen a sign on the road saying that the road you drive is going to be repaired next week, so change your route to get where you want to go? You could say you were notified in advance and you may even have been given a detour. When Google updates or changes its algorithm it doesn’t send out an email to everyone, saying that they made the change and here’s the new work around. Nope, most people don’t get advanced notice. They just wake up and notice a drop in rank in their site. They may find an seo article online explaining the update or they may not. Google doesn’t have to tell anyone what they’re up to.

New SEO Tactics Are Always Coming Out

When Google makes a change in their algorhitim, so does your seo manager. What used to work perfectly needs to be modified. What worked last year, certainly isn’t working this year. That’s why a good seo agency keeps abreast of all the changes in Google and all of the latest workarounds. The seo landscape is always evolving and you need to be reading up on it every day to keep up with it. For example, in the 90’s you used to be able to write your keyword on your page 100 times or so, and boom, your site was on it’s way to number 1. Today, that is called keyword stuffing and is a spam tactic. Do that and your site is on it’s way to number 0.

Should I Stay With My SEO Company if My Rank Drops?

There are a number of reasons that this could have happened so don’t jump the gun. As we said before, an algorithim change in Google could have caused it, so the next seo agency you call won’t know anything more than your current one. Just ask, “Hey, have their been any algorithm updates on Google that may have caused this?” Talk it out and give them a chance to bring your rankings back up

By the Way, You Have Competition

Just so you know, you have competition, and if they see you ranking above them, they won’t like it. Not everyone uses white hat tactics. At some point, you may end up with a spam link attack against your site. Don’t worry, these links can be taken down. That’s why you need someone looking at your seo link profile every month.

Categories: SEO Services

Surveillance Systems Are Now in Reach of Small Business Owners

business owner surveillance systemsIt wasn’t that long ago that business owners were looking at an incredible outlay to implement proper surveillance of their premises. Not only that, but mainstream systems had a tremendous amount of ongoing expense, both in maintenance and monitoring. For this reason, many small businesses can never afford to implement CCTV systems, and they chose to accept the likelihood of customer or employee theft.

But modern technology has done an amazing job of collapsing both the cost and implementation curve of proper on-site surveillance. What used to be an incredibly involved ordeal of stream cable throughout the building, and then having to figure out who would sit at a bank of monitors and pay attention to whatever the cameras were picking up, is no longer required.

Today’s systems use cameras capable of capturing and recording surveillance activity wirelessly, using Internet protocol (IP) and comparatively inexpensive hard drives for storage. The benefits are amazing. For one, these cameras really only need a power source. Video no longer needs to be pushed down coaxial cable, but can be beamed directly to the storage device. This also has the benefit of not requiring someone to sit and monitor the surveillance activity, which was either incredibly expensive if paid staff were involved, or was a real hassle for a busy shop owner to monitor themselves.

And camera resolutions are several times improved over those of just a dozen years ago. You can now record activity in high definition, ultra 4K with ease. This can make it so much easier to determine if any funny business is going on while the cameras record. The CCTV film footage was generally grainy, making it very difficult to build an ironclad case against a suspected thief.

Because the equipment is mainstream and extremely simple to set up, full surveillance systems are now well within the reach of even small business owners. It’s no longer difficult to determine if the outlay to implement one is so high that it’s not worth the trouble. Anyone who has had employees engage in cash register theft can completely understand how quickly those losses can add up.

Surveillance is also useful for businesses exterior. If you have employees who are required to close up at night, using excellent exterior lighting and a continuous surveillance system makes it far safer for your staff. In fact, having a thorough system in place for monitoring all forms of risk will enhance safety and result in significant potential for lower liability insurance premiums from your commercial carrier.

At this point, there are very few negatives to implementing a quality system. We recommend Mammoth Surveillance Camera Systems in West Hartford as an example of a vendor with outstanding equipment and full implementation support.

Categories: Technology

Tactical Axe Features to Consider

tactical axe

When buying a tactical axe, consumers want to make sure that they are getting all the features they need. Not all tactical axes share the same features, and it is in the buyer’s best interests to have one that can do everything they need it do. They may not need to have one that’s packed out with all the bells and whistles, and it may cost more than they want to pay for something that’s fully featured, but they definitely want to make sure their axe has the bare minimum that makes it useful to them before they put down their money for it. Let’s look at some of the feature that a tactical axe can offer.

One of the more common one is a spike, and nearly every tactical axe will have this feature. It’s a long, sharp end that is useful for breaking glass or ice and can even make for an excellent defensive weapon.

Far less common is a hammer edge. In many cases, this will be one side of the axe, and the user will need to turn the axe sideways to pound objects. If the axe has this feature, it will have a small flat section on the sides of the axe, perfect for pounding in nails.

The handle is often overlooked when buying an axe, but it’s essential to having a comfortable experience. If the grip isn’t up to par, then the axe may fly out of a person’s hands or start to chafe them after long periods of use. It may not be possible to hold the axe before buying it, especially if it is being bought online, but any consumer can read reviews and pay attention to comments about the grip and handle of the axe.

Some consumers will want a non-reflecting head for their axe. That allows them to work in darker conditions without drawing attention to themselves or scaring off potential prey. Of course, a reflective head can come in useful for those consumers who are prone to losing things. They can shine their light to find the axe whenever they drop it, and the reflective head will make it far easier to locate.

These are just a few features that buyers should be aware of when they are in the market for a tactical axe. Reviews and detailed information about buying tactical axes can be found on the site tactical axe, and we urge anyone in the market for one of these tools to check it out.

Categories: Tactical Equipment